Wellness is not a destination. It is a relationship—the relationship you have with the body that is working 24/7 to keep you alive.

The traditional wellness industry operates on scarcity and shame . If you hate your body, you are more likely to buy the diet pill, the waist trainer, or the juice cleanse. If you accept your body, you stop spending money on "fixing" it. Therefore, the market villainizes body positivity as "glorifying obesity."

For decades, the multi-billion dollar wellness industry has sold us a simple, seductive lie: You cannot be truly healthy unless you are thin.

| | New Wellness (Body Positivity) | | :--- | :--- | | Goal: Weight loss / Appearance | Goal: Energy / Mood / Mobility | | Motivation: Shame & Fear | Motivation: Self-Care & Joy | | Outcome: Punishment (No pain, no gain) | Outcome: Pleasure (Movement as a party) | | Relationship with food: Good vs. Bad | Relationship with food: Nourishment & Nuance |

Conversely, some corners of the body positivity movement have swung so far toward the pendulum of "unconditional acceptance" that they have become suspicious of any health behavior—viewing exercise as diet culture and nutrition as restriction.