Bettie Hollingsworth has, over the past four years, cultivated an online persona described by The New York Gossiper as “vintage-tragic meets dumpster-glam.” With 210,000 followers on Instagram and a modest but loyal Twitch audience where she streams “depressed karaoke,” Bettie’s brand hinges on performative disarray. Think smudged red lipstick, thrifted slips, and captions like “crying in the parking lot again.”
The new format: Bettie, now wearing tasteful velvet or cashmere, performs jazzy covers of optimistic pop songs (“Roar,” “Fight Song”) while sipping chamomile tea. Between songs, she shares “gentle life tips” such as “it’s okay to start over on a Tuesday.”
By Vivian Claremont, Senior Cultural Commentator