Ben Settle - Email Players 1 - 15 | Android OFFICIAL |

He calls this "Exiling yourself to your own country." He argues that once you rely only on email, you never wake up to an algorithm change destroying your income again. Reading Email Players 1-15 is jarring if you are used to "guru speak" like "leverage synergy" and "actionable insights."

He dissects hate mail. He loves hate mail. He explains how every unsubscribe is worth $1,000 because it cleanses his list of tire-kickers. Most issues of "Email Players" avoid technical jargon, but #3 is the technical exception. Ben Settle - Email Players 1 - 15

"Stop trying to automate relationships. If you can't sell it in a single email, you shouldn't be selling it at all." Issue #2: The Psychology of "Villain Marketing" This is where Settle gets controversial. He introduces the concept that you need enemies. He calls this "Exiling yourself to your own country

Unpaid "value" is just noise. If you give everything away for free, your paid offer is worthless. He explains how every unsubscribe is worth $1,000

He explains the You let people smell the candy (free emails). You let them see the candy. But you do not let them taste the candy unless they pay. This builds desire. He argues that over-delivering free value is the fastest way to go bankrupt. Issue #5: The "No" List Issue #5 is less about writing and more about business structure.